Battenwear SS21: Personal Paradise

If we asked you to pinpoint one resoundingly GOOD thing about this past eternity, ahem, YEAR, what would you say? We would say "each other."

We weren't able to go on vacation and relax on some faraway beach, but when we most needed it, we were able to figure out how to shape the world around us into private hidden paradise. As often as possible, we've had great days with so much good food and music and chances to think and design and hike and surf. 

We count ourselves particularly lucky that our job is making great clothes and gear. 

Our goal for Spring/Summer 2021 was to create outfits that we wanted to wear in our own personal paradise. We chose prints and fabrics that felt like a day on a sailboat, or an all afternoon surf session with a big group of friends, or walking with a margarita away from the crowds down onto the beach to watch the moonlight hit waves. 

Everything in the collection looks smart and resort-ready, and never ever at the cost of comfort. The whole collection is all-day lounge-worthy. 


And right now we count ourselves lucky that we get to share our slice of personal paradise with you! 

We are starting to post the SS21 collection on our online store and have just released the first drop.

More to come soon. 

Be well, and thanks for wearing Battenwear. 

Photographer:Takashi  Imai

Stylist:Yusuke Murakami

Hair&Make-up:Harumi Ikenaga


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